My J.E.D.I Why: “As a female leader in a predominately male industry, finding a seat at the table wasn’t easy. It is very important that I mentor and guide other women to find their voice and take their seat.
The Diversity & Inclusion Council at KeHE is excited to join JEDI in its mission to make our industry more inclusive on a variety of fronts. At KeHE, we are one undivided team. We are led by our KeHE Civility Code; where empathy, trust and equality are the foundation of our desire to be the change in the world. Change starts by loving one another and treating each other with dignity and respect.”
Ari Goldsmith, KeHE’s Vice President of Marketing, has led the distributors’ marketing function since 2010. She is an innovation igniter, strategic partner, and the lead champion of ensuring the Goodness Follows brand reaches every delivery dock and store shelf KeHE serves.
During her more than a decade at KeHE, she and her team have produced over 45 award-winning trade shows, published one million publications, and led the company’s digital buying evolution. She revitalized the KeHE brand from the former family crest to the categorically relevant globe, which ties together KeHE’s three pillars natural & organic, fresh, and specialty.
Ari is a co-founder of KeHE’s CAREtrade® initiative, which supports brands that promote a higher business purpose, and a leader on the Diversity & Inclusion Council. She was recognized for her work by being named Progressive Grocer’s 2019 Rising Star: Women in Grocery and The Shelby Report’s 2020 Women of Influence.
Outside of work, she is the co-Chair of the Myra Rubenstein Weis Leadership Board and serves on the Board of Directors for the ARK Chicago, which aligns with KeHE’s mission: “We Serve to Make Lives Better®”.
Prior to joining KeHE, Ari served in marketing positions for Saks Fifth Avenue, 7-Eleven, White Hen Pantry, and started her career at The Chicago Sun-Times.
Ari completed Northwestern University Kellogg School of Business’ Digital Marketing Strategies program and The University of Illinois’ Race and Cultural Diversity in American Life and History program. She also holds a bachelor’s degree in Advertising & Marketing from the University of Illinois at Urbana-Champaign.Book A Lesson