My J.E.D.I Why:“We know that opportunity is not equally distributed and industries have the greatest opportunity to change that and ensure all voices are heard and all people represented. JEDI is leading with action and with heart to pull all of us together to be a part of the change.”
Rebecca Messina most recently served as Global Chief Marketing Officer of Uber. As Uber’s first-ever CMO, Messina focused on standing up Uber’s first global marketing organization, building a world class marketing network, with the mission of helping the company define a strong brand in the hearts and minds of the consumers, drivers and communities it serves.
Prior to joining Uber, Messina was the Global Chief Marketing Officer of Beam Suntory and was responsible for the company’s global brand strategy development and communications, product innovation, research and development and consumer insights for Beam Suntory’s world portfolio of brands – including Jim Beam, Maker’s Mark, Courvoisier Cognac, and Yamazaki Whisky, among others.
Prior to joining Beam Suntory, Messina built a 22 years career at The Coca-Cola Company. In roles of increasing responsibility and leadership, Messina joined Coca-Cola in 1994 in Atlanta and soon went on to marketing roles in Chile, Australia, France; and ultimately, back in Atlanta. In 2014, Messina assumed her role as SVP, Marketing & Innovation, Ventures & Emerging Brands (VEB), the internal incubator at TCCC where she was responsible for leading the marketing strategy, innovation and capabilities for Coca-Cola’s VEB portfolio of premium, high growth brands like Zico, Honest team, Fairlife, etc
A native of Batavia, NY, Messina holds a bachelor’s degree from Miami University (Oxford, Ohio) and speaks English, Spanish, French and Italian. Messina is currently serving as a Senior Advisor at McKinsey & Company, together with private advising and board work. Messina is married, has two children, and currently lives in San Francisco, CABook A Lesson