My J.E.D.I Why: “JEDI’s purpose to create an industry that puts true belonging and inclusion at its center is incredibly powerful and needed more than ever. The industry has an opportunity to bring the same creativity and passion that has fueled its growth to fostering equality and inclusion at its center. If we are going to create systemic change, particularly for better food access, then we need to start by involving the very communities we seek to serve from the beginning – as leaders, co-creators, entrepreneurs, and suppliers.”
As Vice President of Marketing, Surbhi leads three yogurt brands at Danone North America, the world’s largest certified B Corp (with a mission to bring health through food to as many people as possible). She oversees brand strategy, communications, innovation, business performance and P&L. Her contributions at Danone were recognized by her inclusion in the Ad Age 2020 Class of Women to Watch.
Surbhi’s passion for business with a purpose led her to join Danone, but it stretches back to her 6 years at PepsiCo, where she held both Global and North America strategy, commercial and innovation roles with a focus on portfolio transformation. While at PepsiCo, Surbhi was nominated and selected for the Aspen Institute’s First Mover Fellows program. Surbhi was also selected for and participated in PepsiCo’s accelerated leadership program.
Earlier in her career, Surbhi was a management consultant at Booz & Company, worked at a small advertising shop, and at a luxury jewelry company. Surbhi received her MBA from the Kellogg School of Management at Northwestern University and her B.A with highest honors from Emory University. Surbhi grew up in Atlanta, GA and currently resides on the Upper West Side with her husband and two children.Book A Lesson