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Applications for our CEO Action Initiative Now Open

Apply now to be a part of the 2022 Cohort of the CEO Action Initiative: Leading Equitable & Inclusive Companies.

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Nutiva's JEDI Brand Story

We're thrilled to be sharing a bit more about Nutiva's story and their JEDI work. Read the case study!

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About Us

J.E.D.I Collaborative is a One Step Closer natural products industry collaborative. Our vision is a world where food, beverages, supplements, and other natural products are a source of nourishment, health and wellness for everyone, not a source of injustice, inaccessibility or racist disparities in health outcomes.

Our mission is to transform the culture and systems of the natural products industry and fundamentally shift the opportunity calculus for BIPOC leadership and entrepreneurs, BIPOC retailers and consumers, and the worldwide BIPOC community that supports the industry.

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Pathways to Action

If you’re looking to more deeply embed justice, equity, diversity, and inclusion into your natural products company, we have four pathways to action for you to consider. Created specifically for the natural products industry, our content is tailored to reflect the unique business needs and systems of consumer packaged goods (CPG) and natural products brands. Each pathway is distinct so that you can continue to level up your learning.

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Self-guided
Pathway

Use our free website toolkit to begin JEDI work within your organization. Our 10-step JEDI journey will guide you through suggested steps to take including creating a JEDI committee, writing a JEDI statement, identifying commitments your company will work on, and developing an action plan that will help you drive organizational change.

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Jumpstart
Pathway

This paced online curriculum up-levels our website toolkit to provide a greater sense of accountability for prioritizing JEDI work within your organization. Our platform will guide you through the 10-step JEDI journey and will require you upload proof of completion for major steps including creating a JEDI committee, writing a JEDI statement, identifying commitments your company will work on, and developing an action plan that will help you drive organizational change.

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Trailblazer
Pathway

In this program you’ll be expected to make all nine monthly meetings with bonus learning opportunities. You’ll build skills to better lead JEDI work, including gaining an understanding of bias, power structures, microaggressions, and stereotypes as well as building skills to have difficult conversations. You’ll learn the skills and tools to support a JEDI culture and be able to conduct thorough company-wide analysis to gather meaningful data.
You will build a robust action plan framework that will ensure your company executes holistic JEDI Change. And you’ll be part of a peer-to-peer network dedicated to on-going learning.

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CEO Action
Initiative

The CEO Action Initiative was created to provide support, guidance, and knowledge for CEOs, Founders & Presidents implementing justice, equity, diversity & inclusion changes within their company. We are creating a community that holds each other accountable for making and implementing commitments while providing a safe space to deal with the real emotions, pains, and mistakes that emerge when doing JEDI work.

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See which Pathway is Right for You

Resources

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Resources Library

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Solutions Partners

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Investment Resources

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What is J.E.D.I?

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Justice

Dismantling barriers to resources and opportunities in society so that all individuals and communities can live a full and dignified life.
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Equity

Allocating resources to ensure everyone has access to the same opportunities. Equity recognizes that advantages and barriers
—the ‘isms’—exist.
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Diversity

All the differences between us based on which we experience advantages or encounter barriers to opportunities. Diversity isn’t just about racial differences.
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Inclusion

Fostering a sense of belonging by centering, valuing, and amplifying the voices, perspectives and styles of those who experience more barriers based on their identities.

“At Nutiva, we believe that inclusion is a state of being valued, respected and supported and we’re proud to focus on the needs of every member of our extensive community – from our staff, to our farmers & processors – to ensure we don’t disregard or ignore differences, but promote individual awareness for fair practices. We strive to embed these key beliefs at every level of our company to ensure that we remain committed to justice, equity, diversity and inclusion.”

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Steven Naccarato | CEO of Nutiva

“I envision a thriving planet that lives in harmony with one another, and is reflective of the natural world around us, filled with diversity and justice. No matter what race, gender and faith, we rise to embrace and support one another, a co-existence that is beautiful to witness and inspires us to believe in healthy practices for all living systems.”

Ahmed Rahim | CEO of Numi & Co-Founder of OSC2

“As an entrepreneur, I must strive to create the world I want to live in. There’s nothing more important than creating a just, fair, and equitable society, and the natural food industry has the unique opportunity to lead the way in making this a reality.”

Vincent Kitirattragarn | CEO Dang Foods

“Imagine what we as the natural products industry (and, really, we as humans) could create if every person regardless of background, race, gender, faith or experience felt welcome and invited to participate and that their contributions were important and vital. Imagine the problems we could erase, the innovations we could birth, the opportunities we could seed, and the connections we could nurture. Justice, equity, diversity and inclusion work makes this possible.”

Carlotta Mast | Senior Vice President of Content and Market Leader New Hope Network, Informa Health & Nutrition

“There are many proof points demonstrating that more diverse teams not only drive better decisions, but more profits, more growth and significantly more innovation revenue. A more diverse natural products industry is vital to solving food and agricultural system challenges we all face and work hard to address every day.”

Lara Dickinson | Executive Director and Co-Founder OSC² and Co-Founder J.E.D.I Collaborative

“REBBL was founded by a not for profit, Not for Sale, to co-create a future without human trafficking. To do that, we work at the nexus of social and environmental justice and advancing equity, diversity and inclusion is crucial to accomplish this complex and urgent effort. A diversity of perspectives is essential for business innovation and growth, as well as building a just and regenerative economy.”

Sheryl O'Loughlin | Former CEO of REBBL and Clif Bar & Co-Founder J.E.D.I Collaborative

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