My J.E.D.I Why: “I couldn’t be more passionate about the need to support everyone in our society through the products we develop, the people we hire and how we give back to our communities. It is only by sharing our resources, by recognizing and valuing our differences, by embracing our individuality that we will build stronger companies, a more equitable society and an environment that is better than the one we inherited.”
Ciara Dilley, vice president of marketing for Frito-Lay North America, leads the company’s ever-evolving and diverse portfolio of Transform Brands – including Stacy’s, SunChips, Smartfood, Off the Eaten Path, Red Rock Deli, and IMAG!NE – making it easier than ever for consumers to discover new flavors, ingredients and brands powered by purpose.
A seasoned veteran with more than 20 years of industry experience, Ciara’s passion is supporting women, both inside and outside the walls of Frito-Lay. In addition to being personally involved in a number of initiatives that involve coaching and connecting businesswomen, Ciara recently led the launch of WomanMade, a PepsiCo initiative developed to advance female founders in the food and beverage industry through funding and exclusive mentoring opportunities.
Since joining Frito-Lay in February 2019, Ciara has led Stacy’s Rise Project – a flagship grant and mentorship program by the female-founded Stacy’s brand – to flourish as an industry best-in-class initiative, awarding up-and-coming female entrepreneurs with hundreds of thousands of dollars in business grants and providing them with unprecedented access to PepsiCo people and resources to achieve long-term success.
Also under Ciara’s leadership, IMAG!NE launched its mission to fuel kids’ bodies and minds through a multi-year partnership with No Kid Hungry and Smartfood underwent a full brand redesign that involved a complete swipe of its social channels and packaging updates across the entire portfolio.
Prior to joining PepsiCo, Dilley leveraged her experience in communications and innovation to grow major international consumer brands including Diageo, Campbell Soup Company and Kellogg Company.
A native of Ireland, Ciara now makes her home in Dallas with her husband and two sons.Book A Lesson