Lara works with leading brands in the Natural Foods industry as partner at Pluot Consulting. She deploys her 20 plus years of natural foods experience to work on executive level marketing, sales, and strategic planning with some of the most mission driven food companies in the world, including Alter Eco Foods, Numi Organic Tea, Nutiva, Jamba Juice, The Fruit Guys, Choice Lunch, and many others. She also serves as Executive Director and Co-Founder of OSC2 (One Step Closer to an Organic Sustainable Community), a group of founders and CEOs working together to support each other’s business growth and more sustainable food solutions. With OSC2, she has launched several industry collaboratives, including the OSC2 Compostable Packaging Collaborative, The Rising Star Chapter, and most recently, the Climate Collaborative.
Lara is a founder in the Climate Collaborative, a project of OSC2 and SFTA.
Lara was the CEO of LightFull Foods, VP Retail Sales & Marketing at Numi Organic Tea, and VP of Marketing at the Balance Bar Company, where she helped drive sales growth from $10M to $110M and sell it to Kraft Foods.
Lara has spoken on food trends, sustainability, and innovation at Natural Products Expo West, So Cap, SXSW Eco, Zero Waste Summit, SFTA, Bioneers, Net Impact, the Brower Center, and Esca Bona. Prior to her natural foods industry work, she was a product manager at Reckitt Benckiser. Lara received an MBA from Cornell University’s Johnson Graduate School, a BS in Finance from the University of Southern California and completed graduate work at Oxford. She lives in Piedmont, CA with her husband, three young children and 10 chickens.Book A Lesson